More rental listings give SCHomes site an advantage

January 30, 2008
BY KAY SEVERINSEN Editor, SearchChicago Homes

When it comes to rental listings, SearchChicago Homes beats every other Web site around.

For months, SearchChicago Homes has given visitors thousands more rental listings than our major local competitors.

But in the past few days, SearchChicago grew even larger by bringing in all the area rentals listed by, which today number around 900. will be with SearchChicago Homes at least through 2008.

To date, SearchChicago Homes has around 5,500 rental listings, not including some rent-to-own properties. That means SearchChicago Homes offers more rental listings than its three local competitors combined.

"Rather than seeing as a competitor, we were very excited that they bought into our comprehensive listing service," says Andrew Greb, local online sales manager for New Media at the Sun-Times News Group.

"Our offerings went up more than 16 percent when they came in a few days ago," Greb added. "Now our rentals are more than 380 percent higher than any other regional publisher web site. That offers our readers a one-stop shopping place to start their apartment search which is good for everybody." joined in because, says's Jamie Insalaco, "Chicago is one of the great rental markets in the country and the Sun-Times is a well known paper beyond Chicago. It seemed like a perfect choice to us."

Traditionally, renters in Chicago would wait for newspapers to print, then rush to the phone to call on the best listings. When Internet listings were added to the mix, savvy renters found they could check listings at any time.

"Rental inventory can move really fast, especially this time of year. With the Internet, it's much faster and easier to keep everyone up to date," Insalaco said.

And now, with such a large inventory of listings on SearchChicago Homes, renters need only look one place for their listings, says Greb.

"We've seen things really snowball in the past few months," he said. "Once people realize that this is the best place for rentals, then that is where everyone wants to be and it just grows and grows."