This apartment is very clean and decorated with nice furnishings. It is very simple and easy going and laid back. It is a great deal and offers you better amenities than most hotels.

Masada is located next to the fast food chains on Allenby Street. Look for the McDonalds and KFC signs and next to it is Masada. It has great choices for breakfast and dinner including Israeli favorites such as shakshuka; a great alternative to an omelet. Or simply sit back and enjoy a coffee while watching the Mediterranean Sea in front of you. Make it a point to be here at sunset!

You can walk along the promenade to Tzal HaYam which offers Mediterranean style lunches and dinners. The best friendly style hamburger is offered on the menu here, too. For a special treat try the Mediterranean salads and fresh breads. Or go along the promenade north towards the Hilton Hotel and try some of the cafes and restaurants at the Tel Aviv marina.

The Dizengoff Center is a good destination for shopping. Israel offers its latest fashions on display at TNT, Castro and Zebra. While walking through this beautiful neighborhood find your way to Israels daily bazaar, called Shuk HaCarmel. Its open market stalls will invite you with local breads, pastries, and selections of souvenirs to take back home. You can also stock your fridge here with exotic delicacies from around the world. A walk to Old Jaffa will take you to another shuk where you can find everything from nargilahs to magic carpets. There is also a large selection of antique stores to browse in Old Jaffa.

The Sportek is north and can be easily walked or reached by a short cab ride. Here you will find sports fields and jogging tracks to keep you in shape while you are vacationing in Tel Aviv.

Surroundings
What is the area like?

This neighborhood puts you very close to Frishman and Bograshov Beach. You are in the heart of the beach district. All the big hotels are within a few minutes walk along the promenade.